Under the umbrella of Internet Marketing are various approaches.
Some sell their goods directly to consumers or other businesses. I believe the most common examples would be websites of signature brands, and any other sites which contain information about their products and directly sell them. Customers normally pay through credit cards or Paypal.
Another model is that called lead generation. It is said by Mplan to be the process of turning a member of the target market into a prospect. So a lead is basically equivalent to a page with form elements in which a prospect enters his/her contact details. Wikipedia mentions two types of lead generation namely sales leads and marketing leads.
The third approach to Internet Marketing is something called Affiliate Marketing. The latter involves an advertiser, who wishes to promote a certain product. The advertiser looks for an online marketer to make their products known online. It is then the online marketer who ties up with affiliates to help them in promoting the advertiser's product. In return, an affiliate gets commission for every successful marketing transaction.
So these are basically the main approaches to Internet Marketing. Time to explore on each one of them. First up - Affiliate Marketing.
Some sell their goods directly to consumers or other businesses. I believe the most common examples would be websites of signature brands, and any other sites which contain information about their products and directly sell them. Customers normally pay through credit cards or Paypal.
Another model is that called lead generation. It is said by Mplan to be the process of turning a member of the target market into a prospect. So a lead is basically equivalent to a page with form elements in which a prospect enters his/her contact details. Wikipedia mentions two types of lead generation namely sales leads and marketing leads.
The third approach to Internet Marketing is something called Affiliate Marketing. The latter involves an advertiser, who wishes to promote a certain product. The advertiser looks for an online marketer to make their products known online. It is then the online marketer who ties up with affiliates to help them in promoting the advertiser's product. In return, an affiliate gets commission for every successful marketing transaction.
So these are basically the main approaches to Internet Marketing. Time to explore on each one of them. First up - Affiliate Marketing.
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