When I signed up for Friendster some 5..6 years ago, the first thing I asked was – why would these people allow just anyone to place their profiles and photos over the Internet for free? Don’t they get any money back for this? I was only in high school then, void of any technical knowledge. I didn’t understand that creators of websites such as the aforementioned needed to invest on a tremendous amount of money for the equipment to host their website. Upon finding about such investment I was pretty sure they were getting something back in return. And I was then led to ask another question – how?
The answer is advertising. When websites like Friendster get more than just a few visitors and members, this gives them the opportunity to tell merchants – Hey, we got an audience right here. Wanna get your products known? It’s all about Internet Marketing - promoting products and services, digital or not, by means of the Web.
So how does Internet Marketing work? One would have to create an online presence, most likely in the form of a website, which is targeted towards an audience of a certain category – this might be according to age, gender, interests, etc. Once the website gets enough visitors, its creators may choose to get returns by asking merchants to promote products through their website. This is when the money comes in.
David Bain, an Internet Marketing specialist from Scotland, says that in order to be successful in this field, it is essential to know and implement good website coding, good website design, increase visitors, and maximize the potential of turning mere curious on-lookers into actual customers of merchants.
Over the years, more and more people have come to realize the potential of Internet Marketing. Thus, many constantly innovate on ideas about websites and how they could translate it into business. And because of all those ideas, various Internet Marketing techniques have emerged.
As I read more about this new-found interest, I discover how vast a field it is. And I also learned about how almost every major website I encounter is actually involved in it. And now I can’t help but become a lot more curious than I was the minute I first minute I asked that money-back question.
The answer is advertising. When websites like Friendster get more than just a few visitors and members, this gives them the opportunity to tell merchants – Hey, we got an audience right here. Wanna get your products known? It’s all about Internet Marketing - promoting products and services, digital or not, by means of the Web.
So how does Internet Marketing work? One would have to create an online presence, most likely in the form of a website, which is targeted towards an audience of a certain category – this might be according to age, gender, interests, etc. Once the website gets enough visitors, its creators may choose to get returns by asking merchants to promote products through their website. This is when the money comes in.
David Bain, an Internet Marketing specialist from Scotland, says that in order to be successful in this field, it is essential to know and implement good website coding, good website design, increase visitors, and maximize the potential of turning mere curious on-lookers into actual customers of merchants.
Over the years, more and more people have come to realize the potential of Internet Marketing. Thus, many constantly innovate on ideas about websites and how they could translate it into business. And because of all those ideas, various Internet Marketing techniques have emerged.
As I read more about this new-found interest, I discover how vast a field it is. And I also learned about how almost every major website I encounter is actually involved in it. And now I can’t help but become a lot more curious than I was the minute I first minute I asked that money-back question.
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